The importance of graphics in digital communication, bridgecom.net

The importance of graphics in digital communication, bridgecom.net

Online digital communication is essential to attracting and interacting with new potential customers and clients, as well as your current client base. A strong headline and engaging, informative content are always necessary components for achieving the above. However, nothing beats a good graphic for quickly capturing consumer attention.

A good graphic can convey the summary of a blog post, showcase a new product, better explain statistics and implant itself into a consumer’s memory. So how can you create digital imagery and utilize graphic design to maximum effect in your digital marketing strategies?

 

Choosing the Right Graphics

Selecting the right images for your blog post, web page, email blast or other digital marketing endeavor is equally important as using them. You want to select images and graphics that are catchy and compliment your content, without being overwhelming, too busy or confusing. When the right creative graphics are utilized, it helps consumers to better remember the message being presented to them.

Graphics also invite engagement from the consumer, which leads to increased click-through rate and a more positive response to your call-to-action. Content combined with graphic design tends to be most effective on social media posts and email marketing.

Tip: Consider that many consumers will be viewing your marketing message on mobile devices with small screens, rather than a desktop or laptop. Subsequently, it is important to provide a good balance between your text content and the graphic design elements that display effectively and properly on mobile devices.

Choosing an Online Graphic Design Company

If you aren’t skilled in graphic design, and you don’t have a creative graphic designer in your employ or on contract, there is still no need to worry. Easil can provide you with a multitude of creative templates you can use for your marketing and digital communication efforts.

Offering a wide variety of templates, and specializing in the hospitality industry, the templates provided by Easil are high quality, creatively designed graphics and themes. They are suitable for any occasion or message you intend to present, and can be easily customized with barely any effort on your part.

With templates for social media, blog headers, posters and other marketing messages, you can save time and still produce cost-effective designs. Customize your design further with additional free graphics or intergrated pay-per-use stock imagery.

So what are you waiting for? Use graphic design templates to get the edge on your competitors, tell your customers you appreciate them, invite consumers to a special event and give an important announcement that creative touch it needs!

https://about.easil.com/the-importance-of-graphics-in-digital-communication/

Benefits of effective visual communication

Benefits of effective visual communication

Visual communication delivers your business message through visual aids. Technology has continuously played a significant role in visual communication to market products and services. 

90% of person-to-person communication is non-verbal. Your business should place the utmost importance on visual communication. Visual identity is not just a marketing tool. It removes the guesswork. With a clear vision of your brand, you know exactly how to design it. You can create consistent works that viewers will remember.

These are the reasons why visual communication is essential to you and your business. 

IT IMPROVES ORAL COMMUNICATION

Visual communication helps enhance oral communication. A message delivered orally sinks better when visual demonstrations are used. It is also more appealing.

PEOPLE HAVE LIMITED TIME

To put it more plainly, in business, people don’t have time. When people are looking for something to buy, they scan through their options. People are, therefore, more likely to absorb an image rather than a long description. 

IT IS MORE ATTRACTIVE AND EFFECTIVE

Most people will focus on visual aids because they are more attractive. It appeals to the audience, and information can be easily understood. 

EASY TO UNDERSTAND

It offers simplicity and can be understood by people of different backgrounds. Visual communication removes the language barrier. This is why many public places use signs. Your business should do the same to capture a wider audience.

Visual communication is essential for your business. It is more straightforward, enjoyable, and instant. It will help your business achieve its goals. It helps get the message through faster and better. 

 

http://v7ad.com/benefits-of-effective-visual-communication/

Globalizing Communication

Globalizing Communication

With so many career options out there, why is it that some of us decide on translation? Is it a love for language or writing? A desire to help the world communicate? Sheer madness?

Recently my career took a step in the right direction when I was hired by Ccaps Translation and Localization. With a degree in Mass Communication, and a specialization in International and Cross-Cultural Communication, it really was a fitting move. And I can honestly say that I love what I do. The transformation of written text from one language to another is a delightful, challenging puzzle. And what is more, there is a crucial purpose to our work as translators. In the process, we fulfill a fundamental role by breaking down language barriers in a world that is increasingly interlinked, at a time when “globalized” communication is fundamental for both international business and social relations. Here at Ccaps, we have translated everything from business proposals to children’s games, and each new project is a chance to eliminate yet another barrier.

But why do we endure those grueling “all-nighters,” those messy legal contracts and those hours of pain-staking research? Most definitely because of a love for our profession. During my life, I have worked as everything from a waitress to a journalist, and I have never seen professionals more dedicated to their work than translators. A colleague of mine once said it was like a healthy addiction: it makes you feel great, you can’t get enough and the side effect is a pay check. Furthermore, if you think of all of the professions of the world, which is more exciting than this one? In this line of work, we have the opportunity to open doors, bringing people, cultures and countries together.

September 30 is recognized internationally as Translator’s Day. Remember to give yourself a pat on the back, go out and celebrate. You deserve it!

In commemoration of this day, I decided to ask some experienced translators what drove them to choose this profession. Here are their stories:

Translation found me as part of a group of engineers trying to deal with extremely complicated agreements and manuals and searching for the best way to transform those rocky English sentences into smooth Portuguese. Only then was I convinced that translation was a trade for professionals! I decided to complete a Translation and Interpretation course at the State University of Rio de Janeiro. After the course, which was taught by Astrid de Figueiredo (who later became a friend), I never stopped studying. Changing from the exact sciences to the human sciences was such a positive experience that I managed to keep both: translating both technical and not so technical texts is equally pleasant. I find it delightful to learn something new with every new job, rewarding to help the less experienced and thrilling to know that every day I will have to go that extra mile. I love being part of a community that gathers such smart and interesting people.

Vagner Fracassi
President of the Brazilian
Translator’s Association (ABRATES)


I am proud of belong to a trade of professionals that is inherently pacifist and concerns itself with promoting good international understanding. Even as we watch translation programs getting better and better, I think good translators, like good artisans, will always be needed and appreciated.

Isa Mara Lando
Translator and Author of Vocabulando,
A Practical English-Portuguese Vocabulary


I translate to transport ideas and events through time and space. I translate to make something understood, to accomplish, to prove. I translate to communicate, transform, and revert. I translate to touch. Through translation, we gather what human beings think, feel and do. By translating, we make ourselves understood and come closer to together.

Tamara Barile
Public Translator


I happen to be fascinated by human interaction. My role as a bridge for human communication gives me a natural “high” whenever I interpret or translate. Every time I look at the faces around me in offices, auditoriums, courtrooms or any other one of my thousand workplaces, I feel powerful. As I struggle to find the right word or idiomatic expression, I witness human beings otherwise unable to understand each other suddenly able, because of me, to reach an agreement, resolve a conflict, render a fair verdict, sign a contract that will give jobs to thousands, understand a diagnosis and plan a course of treatment, applaud a great speech or broadcast an inspiring message. There is no better job in the world.

Tereza d’Ávila Braga
Translator and Administrator
of the ATA Portuguese Language Division

 By Sarah Hyde

shyde at ccaps.net

 

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